It's for this reason that many people believe that 99% of apps fail - but that doesn't reflect branded apps that reinforce your core business. And if you're going big, it's always best to think about how an app can be sustained or even monetized. It's easy to get overwhelmed by these numbers. According to Utility, more advanced, multi-function and gaming apps can cost between $150,000 - $250,000 or more based on quality and detail.

But now what? If you don't have the technical skills, outsourcing an app can be an expensive and risky endeavor. You grab a cocktail napkin and start mapping out a new app and how it will change your business. But let's say you're at your favorite craft beer pub and inspiration strikes. Ask Vivino: they now have over 50 million users worldwide. What's amazing is how the marketplace has enabled ordinary people with no tech or development background to access apps as a solution to their problems – like knowing which wine to pair with your salmon. The app revolution makes sense when you consider that most great ideas are born out of necessity. But in this case, it's on the money: according to Statista, there are 2.2 million apps available in the Apple App Store – and 3.57 Million in the Google Play store.

Statements like this can often be hyperbolic. Unless you're living under a pop culture rock, you've probably heard the phrase 'there's an app for that.'

Branded app wix